In September 2015 Specialized Bicycles Africa launched their first Elite store in Namibia, Cycletec Adventure Centre situated in Windhoek. Through the fantastic team at Cycletec Adventure Centre, Specialized were introduced to Alfons and Dunja Kiesewetter from the beautiful beach town of Swakopmund.


Cycles4U is situated in the south of Swakopmund in the Industrial area. What started out as a hobby for Alfons quickly became a full-fledged passion and he soon discovered the untapped cycling market in this small yet energetic beach town. “I knew from the start that I had to get Specialized into my store” says Alfons, "The customer base was here but they had to drive 3 hours to Windhoek to get the service they required." And so in 2017 Specialized launched their second

Elite store in Namibia.